The Food Industry does not care about your health.

Therefore you cannot believe what they say about their products. Anything. If you start with this premise then you learn to take everything you read with a grain of salt. Below we have 2 images. One represents a healthy diet. The other represents a processed food diet. In fact, it represents one that will make you sick. The other is nutritious and healing. One set of foods will cause you to become addicted, cause metabolic syndrome, diabetes and hypertension. The other will cure all of those things. The second one will provide you with nutrients, the first one will deplete you of nutrients. The longer you do either the further down the trajectory you will go.

There is no escaping the pitfalls of a terrible diet. It will catch up with you sooner or later. The myths of the skinny person who eats a diet full of junk food isn’t true. Like the myth of the smoker who lives until they are 90 ~ it is merely an anecdotal story, one that will sow the seed of doubt. It is what we do 90% of the time that counts. The person who eats the occasional junk food will not likely succumb to lifestyle diseases easily especially if their diet is healthy and nutritious the rest of of the time. One hamburger will not make you fat but neither will one salad make you skinny.

Business Food Chain









With the healthy food pyramid we can put things into our shopping trolley based on what they look like. Are they whole foods or are they in a packet? Are they colourful and fresh or are they covered in attention grabbing riff raff…relying on ticks and endorsements to sell it? We all know what a good diet consists of – plenty of fresh vegetables, fruits, nuts, seeds, whole-grains, meats, fresh oils. Have a look a the picture closely. If you follow the healthy food pyramid below you will intuitively know what to put in your trolley and what to do 90% of the time.

Food Pyramid









Simone Reddington is the founder of the Apothecary, a Medical Herbalist and thinker. She holds a degree in Psychology and is a professional member of the New Zealand Association of Medical Herbalists.